Privacy policy

Last updated: 3.11.2026. This is a translation for convenience; the Hebrew version is the legally binding one.

Sgula Real Estate, a real estate agency in Haifa ("we"), respects your privacy. This page explains what information is collected on nadlansgula.co.il, why, and what your rights are.

1. Information you give us

  • In the contact forms: name, phone, and sometimes email and a message.
  • In the valuation form: also the street, the number of rooms, and when you're thinking of selling.
  • When you sign up for the newsletter: name and email.
  • When you comment on an article: name, email, website (optional) and the comment itself. The comment, including the name, is shown on the site to everyone.
  • When you contact us on WhatsApp or by phone: whatever you choose to tell us.

You don't have to give us any information, but without contact details we can't get back to you.

2. Information collected automatically

  • What you viewed: the pages you visited on the site.
  • Where you came from: for example from Google, Facebook or a link on another site, including campaign parameters.
  • Technical information: device and browser type, and IP address. This information is kept by the hosting provider and in the tools listed in section 3.
  • When you send a form on the site, it also includes the page you contacted us from and the source that first brought you to the site (for example Google or Facebook), so we know which channel brought the inquiry.

3. Cookies and third-party tools

  • Google Analytics and Google Tag Manager (Google): measuring how the site is used: which pages are viewed, where visitors came from, and when a form is sent or a WhatsApp or phone button is clicked. No name, phone number or email is sent to Google.
  • The site's cookie (sgula_ft): remembers for 90 days where you first came to the site from and which page you landed on. It is stored only in your browser and contains no identifying details.
  • The Meta (Facebook) pixel, through PixelYourSite (Meta): measuring site views, and also when a form is sent or a WhatsApp or phone button is clicked, for advertising on Facebook and Instagram. No name, phone number or email is sent to Meta.
  • Microsoft Clarity (Microsoft): recording how the site is used (scrolling, clicks and mouse movements) and heatmaps, to understand what isn't clear on the site and improve it. Everything typed into forms and all the text on the page is masked in the recording and not sent to Microsoft. Clarity stores its own cookies in your browser.
  • Buttonizer (the tool's provider): a floating contact button
  • Trustindex (Trustindex): displaying Google reviews on the site
  • Google Maps (Google): a map on the contact page
  • WhatsApp (Meta): when you click a WhatsApp button, the conversation moves to WhatsApp, and WhatsApp's privacy policy applies to it

Blocking and deleting: you can block or delete cookies in your browser settings. Some tools may not work without them.

4. Why we use the information

  • To get back to you and answer your inquiry.
  • For the deal: arranging a viewing, a meeting, or an initial valuation.
  • Matching properties: to offer you properties that fit what you were looking for.
  • Newsletter: only if you signed up. You can unsubscribe at any time.
  • Improving the site: to improve it and to know which channels bring us inquiries.

5. Who the information is shared with

  • Providers who work for us and on our behalf: website hosting, email, our client management system, the brokerage software, and the tools in section 3.
  • The other party to the deal: only as far as needed to arrange a viewing or a deal, and with your knowledge.
  • Authorities: when the law requires us to.
  • We do not sell personal information.
  • Outside Israel: some providers, such as Google, Meta and Microsoft, store information on servers outside Israel.

6. How long we keep information

  • Details of an inquiry that didn't lead to a deal are kept for up to 3 years from the last contact.
  • Details related to a deal are kept for as long as they're needed to handle it, or as long as the law requires, for example for tax purposes.
  • You can ask for earlier deletion (section 8).

7. Security

  • We take reasonable measures to protect the information.
  • There is no perfect security online, so we cannot guarantee full protection.

8. Your rights

Under the Protection of Privacy Law, 5741–1981, you can:

  • ask to see the information we hold about you;
  • ask us to correct wrong information, or to delete information;
  • ask us to stop sending you updates.

Contact us by email at sgula23@gmail.com or by phone at 052‑808‑6600.

9. Changes to this policy

  • If the policy changes, we'll update this page and the date at the top of it.

10. Contact us

Sgula

  • Horev 44, Haifa
  • Phone: 052‑808‑6600
  • Email: sgula23@gmail.com
EN